transmedialization
If asked what is really the gist of the matter in our still ongoing change from analogue to digital media—what ‘the real revolution’ is—my answer, at least, would be transmedialisation. The shift from media orientation to data orientation with its focus on abstraction, modelling and multi-purpose representations can be shown particularly clearly for the field of scholarly editions. Here we see a transition from the edition as a media product to the edition as a modelled information resource that can be presented in media but is about the abstract representation of knowledge in the first place.
(Sahle 2016, 32)